How Our Virtual Equipment Consignment Auction Works
At Wilson National LLC, we strive to make the consignment process for our equipment auction seamless and profitable for our consignors. Whether you’re a farmer looking to sell machinery, a contractor offloading surplus equipment, or a business streamlining operations, our consignment auction offers an effective and efficient solution where your equipment stays with you until it sells. This way, you don’t have to worry about moving and hauling your equipment. Here’s a step-by-step overview of how our virtual equipment consignment auction works
1. Initial Contact and Consultation
The process begins with a simple contact. Reach out to us via phone, email, or our website to express your interest in consigning equipment. Our team will schedule a consultation to understand your needs, the type of equipment you wish to consign, and your expectations.
2. Detailed Equipment Information
To ensure we can market your equipment effectively, we require comprehensive information about each item. Building bidder confidence in what they are buying is of the utmost importance. This includes:
- Make and Model: The basic details of the equipment.
- Year of Manufacture: Important for potential buyers to assess the equipment’s age.
- Hours or Mileage: Usage details which are crucial for valuation.
- Serial Numbers or VIN Numbers: For verification and record-keeping.
- Dimensions: Especially important for items like trailers and tillage equipment.
- Horsepower and Other Specifications: Particularly for machinery with engines.
- Condition and History: Maintenance records, past repairs, and overall condition.
3. Photography and Video
High-quality visuals are key to attracting buyers. We require at least 20 pictures and a video, especially if the equipment is operational. The photos will need to show the equipment from various angles as well as any equipment information that is available (make/model, hours, maintenance records, etc.) Our team can assist in capturing these images and videos to ensure they meet our marketing standards.
4. Valuation and Pricing
Based on the information provided about the equipment, we analyze current market trends and use our extensive experience in the industry to provide you with an estimated value of what you might expect to get at auction. For higher-dollar items, you are allowed to set a reserve price to protect your investment. This ensures your equipment sells only if it reaches a minimum price that you are comfortable with.
5. Marketing and Promotion
We handle all advertising and promotion, covering all costs to ensure maximum exposure. Our marketing strategies include:
- Industry Publications: Ads in relevant magazines and journals such as Farm & Dairy, Ohio Country Journal, Farm World, Tractor House, Truck Paper, and Machinery Trader.
- Digital Channels: Listings on platforms like Equipment Facts, Auction Time, Machinery Trader, Tractor House, Truck Paper, Machinery Pete, Auction Zip, and wilnat.com.
- Social Media: Posts on various social media platforms to reach a wider audience, including Facebook, Instagram, X (formerly Twitter), and YouTube.
- Email Campaigns: Targeted emails to our database of interested buyers.
6. Auction Day
On the day of the auction, we ensure everything runs smoothly. Key points include:
- Auction Terms: Clear terms and conditions are set. Everything is sold “As is, where is.” The buyer is responsible for all shipping and handling.
- Bidding Process: We facilitate a competitive bidding environment to achieve the highest price possible, including live on-site, online, phone bidding, and absentee bidding options.
7. Payment and Pickup Process
Wilson National collects all payments from the winning bidders and provides them with a paid invoice. At that time, the bidders can contact the seller directly to arrange a convenient time for pickup.
8. Seller Settlement
Sellers receive a net check within approximately two weeks after the auction concludes. We manage all funds and disbursements, ensuring you get paid promptly and efficiently.
9. Communication
We maintain clear and consistent communication throughout the entire process. From initial contact to post-auction follow-ups, our team is always available to answer questions and provide updates.
By following these steps, we ensure that our equipment consignment auctions are not only effective but also provide the best possible outcomes for our consignors. Rest assured that Wilson National LLC will handle your equipment sales with professionalism and expertise. If you are interested in more information on equipment or land auctions reach out to our team and we will be more than happy to assist you further -> Contact Us or check out our Past Sale Results
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FAQ Section
Q: How do I start the consignment process? A: Contact us via phone, email, or our website to express your interest. We’ll schedule a consultation to understand your needs and the type of equipment you wish to consign.
Q: What information do I need to provide about my equipment? A: You’ll need to provide details such as make and model, year of manufacture, hours or mileage, serial numbers, dimensions, horsepower, and maintenance history.
Q: Do I need to move my equipment before it sells? A: No, your equipment stays with you until it sells. This eliminates the hassle of moving and hauling your equipment.
Q: How are the auction items marketed? A: We advertise in industry publications, digital channels, social media platforms, and through targeted email campaigns to ensure maximum exposure.
Q: Can I set a minimum price for my equipment? A: Yes, for higher-dollar items, you can set a reserve price to protect your investment.
Q: What happens on auction day? A: We facilitate a competitive bidding environment, ensuring everything runs smoothly. Clear terms and conditions are set, and multiple bidding options are available.
Q: How do I receive payment after the auction? A: Sellers receive a net check within approximately two weeks after the auction concludes. We manage all funds and disbursements to ensure prompt payment.
Q: Who handles the shipping and handling of sold items? A: The buyer is responsible for all shipping and handling costs. Once payment is made, buyers arrange directly with the seller for pickup.